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This site serves as a single place for all baseball card documentation including detailed information on sets (checklists, descriptions, insertion ratios, short prints, variations, images and gimmicks), hobby-specific vocabulary, collecting history, notable hobby individuals and much more. If you would like to help, create an account (upper-right corner) and add new articles or edit existing ones. If you have any questions, contact me at sruchris@gmail.com.
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The Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubblegum; it remained a family-owned enterprise until it was taken private in 1989. In 1992, Fleer was sold to the comic-book empire Marvel Entertainment Group, Inc. for $265 million. Seven years later, Marvel sold Fleer-Skybox to a partnership formed by Alex Grass, the founder of Rite Aid Corp., and his son Roger at a significant loss—reportedly only $26 million. The Grass family retained ownership until 2005 when Upper Deck bought the rights to the name after it filed for bankruptcy. (More...)