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This site serves as a single place for all baseball card documentation including detailed information on sets (checklists, descriptions, gimmicks, short prints, variations, insertion ratios, images), hobby-specific vocabulary, collecting history, and much more. If you would like to help, create an account and create new entries or edit existing ones. If you have any questions, contact me at sruchris@gmail.com.
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The Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubblegum; it remained a family-owned enterprise until it was taken private in 1989. In 1992, Fleer was sold to the comic-book empire Marvel Entertainment Group, Inc. for $265 million. Seven years later, Marvel sold Fleer-Skybox to a partnership formed by Alex Grass, the founder of Rite Aid Corp., and his son Roger at a significant loss—reportedly only $26 million. The Grass family retained ownership until 2005 when Upper Deck bought the rights to the name after it filed for bankruptcy. (More...)